Abstract
This mixed-method study explores the incorporation of virtual reality (VR) into in-flight entertainment (IFE) systems, aiming to identify the opportunities to improve passenger experience in aviation. It surveys current IFE choices, pinpoints the areas that need improvement, and evaluates how VR can boost passenger involvement, happiness, and relaxation by means of immersive and interactive entertainment. The results corroborate that VR greatly upgrades IFE as it can provide fun, anxiety-reducing experiences, especially on long-haul flights. Such a tool not only supports customer loyalty but also gives airlines a competitive position in the market, as it is the one that attracts premium travelers and allows for targeted marketing. In addition, the airline industry, by adopting VR, can furnish a novel, high-tech service that embraces the changing requirements of passengers and further enhances the total travel experience.
Keywords: Virtual reality (VR), in-flight entertainment, passenger engagement