Abstract
This graduate tracer study assessed the employability and career patterns of Bachelor of Science in Business Administration Major in Marketing Management graduates of Bacolod City College for the Academic Year 2023-2024. Using descriptive quantitative research design, total enumeration was employed to survey 70 graduates. Key findings revealed a high employment rate with 77.14%, the top three industries were Business Process Outsourcing (27.78%), Wholesale and Retail Trade (24.07%), and Financial Intermediation and Hotel and Restaurant (9.26%), respectively, and then 2.86% owned businesses. 58.06% of the employed graduates secured regular or permanent positions. A high number of graduates with 68.52% obtained employment before or within one month after graduation, indicating an effective academic-to-work transition. Next, 80% of employed graduates remained in their first job, which indicates a high job stability due to favorable salaries, benefits, and bigger opportunities for career growth. Lastly, the majority (77.14%) affirmed the relevance of the BSBA curriculum to their employment. The most frequently applied competencies in the workplace are communication, multitasking, and problem-solving skills, which they agreed were taught in college. However, a small portion of graduates remained unemployed, primarily due to limited job opportunities. Overall, the findings suggest that the program is very effective in preparing graduates for the labor workforce. Recommendations include continuous curriculum enhancement to align with industry trends, strengthened industry relationships, emphasis on broader skill sets, and improved career placement initiatives to further increase graduate employability, job alignment, and workforce readiness.
Keywords: Graduate tracer study; BSBA marketing management; local college